I will keep my website updated.
I will start a blog.
I will schedule bookstore signings, and while at the bookstore I'll meet and greet the customers rather than sit dejected in the corner.
I will send out a newsletter, emphasizing what I have to offer rather than what I have for sale, and I won't send out more than four a year.
I will learn to speak in public, even if I think I already know how.
I will make selling my books my responsibility, not my publisher's.
I will stay in touch with my fans.
I will contact local libraries, and tell them I'm available for speaking engagements.
I will attend as many writing conferences as I can afford.
I will spend a large portion of my advance on self-promotion.
I will help out other writers.
I will not get jealous, will never compare myself to my peers, and will cleanse my soul of envy.
I will be accessible, amiable, and enthusiastic.
I will do one thing every day to self-promote.
I will always remember where I came from.
Thanks to Lee Goldberg for linking to this.