The call-ins also extend the author's reach. Most book tours only hit major metropolitan areas, but the fan base goes far beyond those boundaries.
"This is a perfect way to connect with more readers," Searles says. "Gone are the days when a publisher could take out an ad, count on a few reviews and have an author do a couple of signings. Nowadays, readers want to feel a connection with an author."
If it weren't for my paralyzing fear of meeting new people, I'd sign on in a heartbeat. (Now, if it were a club watching some cool TV-on-DVD, I would be all over that.)