In my years as an editor, I have run across several people who are under the mistaken impression that I "owe" them a certain level of editorial coverage. If you have a book, if you have a CD, if you have band, whatever it is that you do that you think I "have" to give you coverage, here is the deal: I don't.
Today's painful lesson in "How not to treat the press" comes not from my own experience but from self-published comic book dude Keith Klein. He made some sort of self-published comic book - what it is is unimportant, because I will never buy it - and then griped when his ELEVEN DAYS OF COVERAGE was not enough. There are literally HUNDREDS of comic books printed each and every month, and he is complaining that a story about him on Pulse only lasted ELEVEN DAYS before newer stories pushed it off the front page.
I will not link to the story - it is, of course, still there if you choose to seek it out, but I am not about to give the man any more free press - but I will link to this thread. Pathetic.
So, if you have a book or a CD or anything that you are trying to get attention in the media, a few handy tips to remember:
1) Be polite.
2) The editor does not owe you anything.
3) Give the editor the correct and appropriate information in a timely and useful manner.
4) Do not pester the editor after you have sent it.
5) Do not be afraid to check back after an interval -- but in no way shape or form should you pressure the editor.
6) Be gracious.
7) Be thankful.
8) BE POLITE.
9) If the editor in question is just not receptive, do not under any circumstances try to force the issue. You will only make it worse.
10) Once the editor has made the decision, for good or ill, just move on to the next editor.
Remember, if you alienate an editor, you could get locked out of the system altogether. And if this is you trying to launch a career, being an ungrateful pest will just make it harder the next time ...