A couple more stories about marketing novels:
On the newbie end is T.L. Hines, author of the debut thriller Waking Lazarus. Trade journal Publishers Weekly has a story online about his remarkable concept of "open source publicity." (If I ever get my mind wrapped around this, it's an idea I plan to steal.)
On the veteran end is best-selling novelist Tess Gerritsen, author of several medical thrillers. On her blog, she breaks down for us “Major Marketing Campaign”: where does the money go?
Q&A: T.L. HINES (Waking Lazarus)
THE CHALLENGES OF NOVEL MARKETING
SPREAD THE WORD
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