Monday, August 14, 2006

It only works if people can find your book ...

Novelist J.A. Konrath offers his latest update from the road at A Newbie's Guide to Publishing: Tour Day 41, 42, and 43.

He notes:
Of course, the only sure-fire way to sell a book is word-of-mouth. This can be done by the author, friends, family, booksellers, librarians, and to a lesser extent with reviews, ads, and publicity.

But word of mouth won't lead to a point-of-sale purchase if your book isn't in the store.

Like all sales, the goal is three-fold:

1. Inform consumers that the product exists.
2. Attract those consumers who are interested in your type of product.
3. Make it really easy for them to buy your product.
Joe's tour is now at 415 stores (and counting).
Post a Comment

Die Laughing: Funny Crime and Mystery Fiction


A woman with a complicated past returns home to become the small town's new sheriff. Best Mann For The Job is by the writer/artist team of Chris and Erica Well. Read it from the beginning at Watch the trailer on YouTube.