5. Don't try to sell your book to everyone. First, consider this: " 58% of the US adult population never reads another book after high school." Then, consider the fact that among people even willing to buy a book, yours is just a tiny little needle in a very big haystack. Far better to obsess about a little subset of the market--that subset that you have permission to talk with, that subset where you have credibility, and most important, that subset where people just can't live without your book.
18. Bookstores, in general, are run by absolutely terrific people. Bookstores, in general, are really lousy businesses. They are often where books go to die. While some readers will discover your book in a store, it's way more likely they will discover the book before they get to the store, and the store is just there hoping to have the right book for the right person at the time she wants it. If the match isn't made, no sale.
Friday, August 04, 2006
Bestselling author, entrepreneur and "agent of change" Seth Godin recently posted some advice for authors. Much of it is for non-fiction authors, but there are several valid points for novelists, too. Including:
SHE'S THE SHERIFF!
A woman with a complicated past returns home to become the small town's new sheriff. Best Mann For The Job is by the writer/artist team of Chris and Erica Well. Read it from the beginning at StudioWell.com. Watch the trailer on YouTube.