Friday, March 06, 2009

Now, THIS is how you do a blog tour

Once again, thriller writer J.A. Konrath (Rusty Nail) is stirring up publicity -- this time on his 31-day blog tour promoting his upcoming horror novel, Afraid. While many are still trying to figure out how to make blog tours actually sell books, Joe's approach certainly bears study:

Where's Konrath? Blog Touring
Where's Konrath? Blog Tour Day #1
Where's Konrath? Blog Tour Day #2
Where's Konrath? Blog Tour Day #3
Where's Konrath? Blog Tour Day #4
Where's Konrath? Blog Tour Day #5
Where's Konrath? Blog Tour Day #6

Joe is always full of great marketing ideas (which, in fact, is the theme for his blog, A Newbie's Guide to Publishing). My wife and I had dinner with him when he came through town on his massive 500-plus bookstore tour(!) ...

The genius of which was, of course, that whether or not the individual stop paid off in the short term, the accumulative effect of the grueling event had everyone talking about it:
Konrath's Long and Winding Author Tour (PW)
GPS Guides Marathon Book Tour (Wired)

And lining up to offer him dinner or a place to stay at each town:
J.A. KONRATH'S BIG ADVENTURE
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Die Laughing: Funny Crime and Mystery Fiction

SHE'S THE SHERIFF!

A woman with a complicated past returns home to become the small town's new sheriff. Best Mann For The Job is by the writer/artist team of Chris and Erica Well. Read it from the beginning at StudioWell.com. Watch the trailer on YouTube.